Pay-Per-Click Advertising (PPC)

Goal: Drive traffic through paid ads on search engines and across the web.

• Google Ads

  • Text ads on Google Search

  • Shopping ads

  • Video ads (YouTube)

  • App promotion

• Bing Ads (Microsoft Advertising)

  • Similar to Google Ads, shown on Bing, Yahoo, and partner sites

  • Often lower competition and cost-per-click

• Display Advertising
  Visual-based ads (banners, images, rich media) shown across Google Display Network or other platforms.
  Benefits:

  • Brand awareness

  • Reaching audiences beyond search

• Retargeting / Remarketing Campaigns
  Show ads to users who have previously visited your site.
  Uses:

  • Increase conversion rates

  • Stay top-of-mind

  • Personalized ad messaging