Strategy & Consulting
Strategy & Consulting involves the planning, analysis, and expert guidance needed to align digital marketing efforts with business goals — ensuring maximum ROI and sustainable growth.
A. Business & Market Analysis
Industry & Competitor Analysis:
Market trends
Competitor strengths, weaknesses, strategies
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Audience Research & Segmentation:
Buyer personas
Customer journey mapping
Behavioral and demographic segmentation
B. Goal Setting & KPIs
Define SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Align marketing KPIs with business objectives
Set benchmarks and targets for each channel (traffic, leads, sales, engagement)
C. Channel & Campaign Planning
Identify the right mix of channels based on audience and goals (SEO, PPC, SMM, Email, Content, etc.)
Budget allocation and resource planning
Campaign calendars and timelines
Integration strategy for multichannel synergy
D. Customer Experience & Journey Mapping
Map end-to-end customer journey across touchpoints
Identify gaps and opportunities to improve conversion and retention
Personalization strategy based on touchpoint data
E. Technology & Tool Stack Consulting
Assess current marketing technology stack
Recommend tools for CRM, marketing automation, analytics, content management
Integration planning for seamless data flow and automation
F. Measurement & Reporting Framework
Establish reporting cadence and formats
Define dashboard KPIs and reporting tools
Continuous improvement process based on data insights
G. Training & Change Management
Upskill teams on new tools, channels, and best practices
Change management for adopting new strategies or tech
Ongoing consulting support for strategy pivots
H. Risk Management & Compliance
Identify potential risks (reputation, regulatory, tech)
Compliance with legal standards (GDPR, CCPA, etc.)
Crisis communication and contingency planning